From a young age, our founding female team noticed that we were inundated with damaging messages that told us the purpose of eating nourishing foods was to look a certain way.

We felt overwhelmed by the healthy products being marketed to us as "skinny", "guilt-free", "flat-tummy" or other words that make healthy eating all about how you look. This focus on appearance is so detrimental to the impressionable young population.

We want to change the conversation around health food to make it empowering as opposed to guilt-driven and we believe there’s an opportunity for brands like us to rewrite this damaging narrative.

We’re creating delicious flavour and perfect texture using 8 (or less) real food ingredients because we want you to enjoy your favourite foods and feel amazing.